Privacy Policy

At CentralParkEstates.co.uk Ltd we are committed to ensuring that your privacy is protected. This privacy notice, together with our Terms and Conditions and any other notice referred to in it, explains how we will collect your personal data and how we use your personal data when you visit our website.

CentralParkEstates.co.uk Ltd is data controller in respect of the personal data processed when you visit our website. If you have any questions or concerns in relation to this Privacy Notice you can contact our Data Protection Officer at Accounts@CentralParkEstates.co.uk by writing to the Data Protection Officer, CentralParkEstates.co.uk Ltd, Central Park Office, 108 High Street South, London E6 3RL.

This website is not intended for children.

This privacy notice was last amended in October 2018. It supersedes any earlier version.

Third-party links

This website may include links to third party websites, plug-ins or applications which may allow third parties to collect or share your personal data. We are not responsible for their use of your personal data and cannot control it.

1. WHAT INFORMATION WE MAY COLLECT AND HOW WE USE IT

As a business we collect, use, store and transfer different types of personal data depending on who you are.

If you are purchasing, renting, selling or letting a property through CentralParkEstates.co.uk Ltd, or purchasing, renting, selling or letting a property from one of our clients, we collect and use your personal data in order for us to provide you with our services. The personal data we collect and use may include:

  • Identity Data (name, marital status, title, date of birth, gender, username and password, purchases made by you, your interests and preferences, feedback and survey responses)
  • Contact Data (billing address, delivery address, email address and telephone numbers)
  • Financial Data (bank account and payment details)
  • Transaction Data (details about payments to and from you and other services you have purchased through us)
  • Technical Data (internet protocol address, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, identification number, online identified, location data and other similar identifying information required for the customer's device(s) to communicate with websites and applications on the internet)
  • Usage Data (how you use our website products and services, the full uniform resource locators clickstream to, through and from our site (including date and time), download errors, lengths of visit to certain pages, page interaction information, methods to browse away from the page and any phone numbers you use to call us)
  • Marketing and Communications Data (your marketing preferences from us and our third parties and your communication preferences)

We also may collect and use Aggregated Data. For example, when you visit our website we may aggregate data about your usage to tell us about how certain features on our website are used. This is not usually classified as personal data as whilst it derives from personal data (in the example, it is derived from your Usage Data) it does not reveal your identity to us. If we do link this Aggregated Data to your personal information, it will be treated as personal data in line with this policy.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can ask us to rectify or update your personal information at any time by email to Accounts@CentralParkEstates.co.uk or by writing to The Data Protection Officer, CentralParkEstates.co.uk Ltd, Central Park Office, 108 High Street South, London E6 3RL.

2. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you including through:

Direct interactions

You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • apply for our services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • contact us through social media;
  • walk-in to our branch offices or telephone us;
  • enter a competition, promotion or survey; or
  • give us some feedback.

Third parties or publicly available source

We may receive personal data about you from various third parties and public sources as set out below:

Contact, Financial and Transaction Data from providers of payment services such as Mastercard based inside the EU. Rent4Sure Ltd based inside the EU.

Identity and Contact Data from data brokers or aggregators such as:

  • Rightmove based inside the EU
  • Zoopla Property Group based inside the EU
  • OnTheMarket.com based inside the EU
  • Facebook based outside the EU
  • Twitter based outside the EU

Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

3. HOW WE USE YOUR PERSONAL DATA

In the table below we summarise the ways that we plan to use your personal data and the purposes for which we will use your personal data. We will only use your personal data for the purposes for which we have collected it. If we need to process your personal data for a different purpose that is not compatible with the original purpose that we collected your personal data, we will let you know.

We may process your personal data for a different purpose and without your consent where it is necessary for us to comply with our legal obligations.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest

To contact you

Identity
Contact
Financial
Transaction
Marketing and Communications

Performance of a contract with you
Necessary for our legitimate interests (for running our business, to recover debts due to us, to keep our records updated and to study how customers use our products/services)

To carry out our obligations arising from any contracts entered into between you and us and to provide with you the information, products and services you request from us Identity

Contact
Financial
Transaction
Marketing and Communications

Performance of a contract with you
Necessary for our legitimate interests (for running our business and to recover debts due to us)

To provide you with information about other goods and services that we offer which we feel may interest you

Identity
Contact Technical
Usage

Necessary for our legitimate interests (to develop our products/services and grow our business)

To permit selected third parties:

  • to provide you with information about goods or services which we feel may interest you
  • to assist us in the improvement and optimisation of advertising, marketing material and content, our services and the website

Identity
Contact Technical
Usage

Consent (in relation to SMS and email marketing communications)
Necessary for our legitimate interests (to develop our service offering)

To assist us in the improvement and optimisation of advertising, marketing material and content, our services and the website

Identity
Contact
Financial
Transaction
Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business and provision of administration and IT services)
Performance of a contract with you

To notify you about changes to our service

Identity
Contact

Necessary to comply with our legal obligations
Necessary for our legitimate interests (to keep our records updated)

To ensure that content from our website is presented in the most effective manner for you and your computer

Identity
Contact
Financial
Transaction

Necessary for our legitimate interests (to develop our products/services and grow our business and provision of administration and IT services)
Necessary to comply with our legal obligations

To verify your identity

Identity
Contact
Financial
Transaction

Necessary for our legitimate interests (for running our business and to prevent fraud and money laundering)
Necessary to comply with our legal obligations

As part of our efforts to keep our site safe and secure and to prevent or detect fraud

Identity
Contact
Financial
Transaction

Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

To provide customer support

Identity
Contact

Performance of a contract with you

To facilitate and to enable you to partake in a property viewing, open house event or visits to property marketing suites

Identity
Contact

Performance of a contract with you
Necessary for our legitimate interests (for running our business and to develop and grow our business)

To comply with the requirements imposed by law or any court order

Identity
Contact
Technical
Usage

Necessary to comply with our legal obligations

Where you have viewed through us, we may disclose your name to a landlord or vendor where we have been dis-instructed, in order to avoid a potential commission dispute

Your name

Necessary for our legitimate interests (to protect our entitlement to a commission and to avoid commission disputes wherever possible)

Marketing

You have the right to withdraw your consent for us to use your personal data for marketing purposes at any time. You also have the right to withdraw consent for us to pass your information to third parties for marketing purposes. If you do withdraw your consent, this will result in us ceasing to market goods and services to you.

You can ask us to stop sending you marketing messages at any time by:

  • logging into your 'My Central Park' account (if you have one) and checking or unchecking relevant boxes to adjust your marketing preferences;
  • following the opt-out links on any marketing message sent to you; or
  • contacting us at any time by emailing Accounts@CentralParkEstates.co.uk or by calling 020 8470 0080.

If you do withdraw your consent to receiving marketing messages, we will still process your personal data in order to fulfil our contract with you and in accordance with our legal, accountancy and regulatory obligations.

If you no longer wish to be contacted by third parties for marketing purposes, please follow the instructions in their marketing communications, or consult their privacy policies about how to unsubscribe and/or opt-out.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside the CentralParkEstates.co.uk Ltd for marketing purposes.

Cookies

The CentralParkEstates.co.uk Ltd website and applications may automatically collect data about how you use our services in order to help us improve future functionality of our website and to assist with advertising and targeting. We use Google Analytics, which is a web analysis service provided by Google.

The cookies on the CentralParkEstates.co.uk Ltd website do not track, collect or upload data such as your name, email address or billing information, but it may collect data about your equipment and browsing activities. We may collect and report on the adoption and usage of specific features, crashes and exceptions and other useful, anonymous metrics.

Certain devices can detect your approximate location, via latitude and longitude. The accuracy of this data is not in the control of CentralParkEstates.co.uk Ltd. If this feature is requested, CentralParkEstates.co.uk Ltd will prompt you to provide your permission to access your location data for the purposes of providing you with results or directions based on your current location. You can disable location settings within your browser or app.

To read more about our use of cookies on the CentralParkEstates.co.uk Ltd website, please consult our Cookie Policy.

4. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below for the purposes set out in the "Purposes for which we will use your personal data" table above. We have agreements in place with our third parties that restrict their use of your personal data. We only allow third parties to use your personal data for specified purposes and in accordance with our instructions

Category Explanation

Related Third Parties

Service providers acting as processors based in the United Kingdom who provide IT and system administration services, anti-money laundering service providers (such as Geodesys), tenancy deposit administrators (such as the Tenancy Deposit Scheme) and services to enable us to perform our contract with you.
Property developers acting as Processors or independent controllers based in the UK who process your personal data in order to arrange and facilitate your visit to their marketing suite.
Advertisers and advertising networks (including social media) that require the data to select and serve relevant adverts to you.

External Third Parties

Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accountancy services.
HMRC, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. We will refer your personal information to the following third parties, but only where you have consented for us to do so:

  • My Home Move
  • Rent4Sure Ltd
  • The Tenant Shop

If you are a tenant and we are helping you with the administration in moving, we will refer your personal information to Tenant Shop Limited which acts on our behalf to provide these services. Tenant Shop Limited may contact you about the other services that they provide if you consent for them to do so.

Other Third Parties

Sometimes there may be third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

Anti-Money Laundering

CentralParkEstates.co.uk Ltd is committed to operating its business in a transparent and open manner consistent with our legal and regulatory obligations. We are aware that the real estate industry is a target for organised criminals seeking to launder the proceeds of criminal activity. We always seek to prevent this activity by cooperating fully with the authorities and reporting suspicious activity to the National Crime Agency.

As part of this commitment, we adopt a strict compliance of all Anti-Money Laundering rules, with specific emphasis on the Proceeds of Crime Act 2002, the Money Laundering Regulations 2017, the Bribery Act 2010 and the Terrorism Act 2000.

CentralParkEstates.co.uk Ltd policy commitment is applicable to all of our customers, including vendors, buyers, landlords and tenants. As a result we obtain and hold for a period of at least seven years evidence pertaining to our customers' identity and, where appropriate, we obtain proof of ownership of property and source/destination of funds. We will be unable to proceed with any work on behalf of our customers if we are unable to obtain this information. Customers' identity will be subject to an electronic identity check, which may also include a credit check. This may leave a soft search on your credit file.

A full list of acceptable identity documents are as follows:

We require sight of all original or certified documents. Subject to your individual circumstances, CentralParkEstates.co.uk Ltd may liaise with you for further/other documentation.

Individual identity documents

CentralParkEstates.co.uk Ltd requires one document from List A and one document from List B.

LIST A - IDENTITY DOCUMENT

Current valid signed passport

Valid UK driving licence

EEA member state valid identity card

EEA member state valid Passport

LIST B - PROOF OF ADDRESS

UK/EU/EEA Drivers Licence (if UK Drivers Licence not used as ID)

Must be valid, not expired. Photo only. Full or provisional.

Bank, Building Society or Credit Union Statement

Dated with 3 months. Must include account number and show recent activity. No general correspondence.

Credit Card Statement

Dated within 3 months. Must include account number and show recent activity. No general correspondence.

UK, EU, EEA Mortgage statement

Dated within 12 months. Must show account number. No general correspondence.

Utility Bill

Dated within 6 months E.g. Gas, electricity, water. Must show address for service and/or account number. No general correspondence.

Telephone Bill

Dated within 6 months E.g. Landline or mobile pay monthly (excluding pay as you go). Must show address for service and/or account number. No general correspondence.

Council Tax

Dated within 12 months. Must show address for service and/or account number. No general correspondence.

Tenancy Agreement

Dated with 12 months. Must state full name and full property address. Issued by local council, housing association, solicitor or reputable letting agent.

Benefits Entitlement Letter

Dated within 12 months. Issued by DWP or Jobcentre plus. Must confirm benefit payable at time of issue. E.g. Pension, disability, single parent, housing etc.

HMRC Tax Notification

Dated with 6 months. Must state national insurance number and tax calculation. No general correspondence.

Home or Motor Insurance Certificate

Dated within 12 months. Must state insured address or registered address for vehicle and policy number. No general correspondence.

UK solicitors letter confirming house purchase/land registration

Dated with 3 months. Must state full name of new proprietor and full property address.

NHS Medical Card or letter from GP confirming registration

Dated within 3 months. Must state individual’s date of birth and NHS number. No general correspondence.

Official confirmation of Electoral Register entry or official poll card

Dated within 12 months. Must state full name and full address. No general correspondence.

Police Registration Certificate

Dated within 12 months. Must state the full residential address of the individual.

Probate

If you are acting as a Representative of an Estate we require the following:

Grant of Probate (if a will was left)

Letter of administration (if no will left)

Individual identity evidence from List A & B for the Personal Representative, either executor or administrator

Limited company

If you are acting as a Representative of a UK Company we will also require the following:

Certificate of Incorporation

Articles of Association

Memorandum of Association

Latest Annual Return or Confirmation Statement, with details of current company officers

If offshore, nominee director declaration and a general power of attorney

Individual identity evidence from List A and B for all individuals or entities with 25% or more of the shares or voting rights in the company

If you are acting as a Representative of an Offshore Company we will also require the following:

Certificate of Incorporation

Articles of Association, Memorandum of Association, Latest Annual Return with details of current company officers, Share Certificate(s) showing the Ultimate Beneficial Owner OR

Certificate of Incumbency

If the shares are owned by another company, repeat steps above for the holding company

Nominee director declaration and/or general Power of Attorney (if applicable)

Individual identity evidence from List A and B for all individuals or entities with 25% or more of the shares or voting rights in the company

Trust

If you are acting as a Representative of a Trust we require the following:

Trust deed

List of trustees

List of beneficiaries

Individual Identity evidence from List A & B for all individuals with a vest interest in 25% or more of the capital and/or those who exercise control over the Trust CentralParkEstates.co.uk Ltd is registered and supervised by HM Revenue & Customs for compliance with the Money Laundering Regulations 2017.

5. DATA SECURITY

Once we have received your personal data we will use reasonable and necessary procedures and security features to try and prevent unauthorised access. For example, we limit who can access your personal data to those individuals and third parties who need to know it and who are subject to a duty of confidentiality. If we become aware of a data breach we will notify the Information Commissioner's Office. If we believe that the data breach is serious, we may notify you in accordance with our legal requirements.

6. INTERNATIONAL TRANSFERS

We will not transfer your personal data outside of the European Economic Area, except to a country offering the same level of protection for your personal data. For example, with certain service providers we may use specific contracts approved by the European Commission which ensures that your personal data has the same protection as it would have in Europe.

7. DATA RETENTION

We hold on to your personal data whilst you use our services (or whilst we provide services connected to you) and for at least seven years thereafter, for legal, regulatory and accounting purposes. If we need to hold on to your personal data for longer, we take into consideration the potential risks in continuing to store your data against why we might need to keep it. In some circumstances we might anonymise your personal data so it is not associated with you, and we may then use this information indefinitely.

8. YOUR LEGAL RIGHTS

Under data protection laws you have the right to protect and look after your personal data. You have the right to:

  • ask us for the personal data that we hold and process about you (this is commonly known as a data subject access request). You have rights to the following information:
    • the purpose(s) for which we are processing your information;
    • the categories of personal information we hold about you
    • the recipients or categories of recipient to whom the personal data have been or will be disclosed;
    • the period for which we will store your information, or the criteria used to determine that period;
  • prevent the use of your personal data for marketing purposes by
    • informing a CentralParkEstates.co.uk Ltd employee; or
    • by ticking the relevant boxes on the data collection forms; or
    • by logging into your ‘my Central Park’ account (if you have one) and checking or unchecking relevant boxes to adjust your marketing preferences; or
    • by emailing Accounts@CentralParkEstates.co.uk
  • Please note that even if you refuse marketing, we will still contact you to discuss the services you have asked us to provide to you or to tell you about changes to our terms and conditions.

  • ask that any inaccurate information we hold about you is corrected;
  • ask that we delete the personal data we hold about you in certain situations;
  • ask that we stop using your personal data for certain purposes;
  • ask that we do not make decisions about you using completely automated means; and/or
  • ask that personal data we hold about you is given to you, or where technically feasible a third party chosen by you, in a commonly used, machine-readable format.

The rights listed above may apply in certain circumstances, and so we may not always be able to comply with your request to exercise these rights. We will usually respond to a request from you to exercise your rights within 1 month of receipt, but it might take longer if your request is particularly complex or if you have made a number of requests. Please be aware that we may need to process your personal data and/or request specific information from you to help us comply with your request. You will not usually have to pay a fee to exercise these rights, but we reserve the right to if your request is clearly unfounded, repetitive or excessive, alternatively we may refuse to comply with your request. Complaints and Feedback

If you would like to speak to us about how we handle your personal data, please contact our Data Protection Officer or The Director in the first instance at Accounts@CentralParkEstates.co.uk You can also complain to the Information Commissioner's Office who is the UK supervisory authority for data protection issues.

How to contact CentralParkEstates.co.uk Ltd

We welcome your views about our website and our Privacy Policy. If you would like to contact us with any queries or comments please send an e-mail to Accounts@CentralParkEstates.co.uk

Indemnity

You acknowledge that you are solely responsible for the use to which you put this website and all the results and information you obtain from it and that all warranties, conditions, undertakings, representations and terms whether expressed or implied, statutory or otherwise are hereby excluded to the fullest extent permitted by law.

Save in respect of liability for death or personal injury arising out of negligence or for fraudulent misrepresentation, we and all contributors to this website hereby disclaim to the fullest extent permitted by law all liability for any loss or damage including any consequential or indirect loss or damage incurred by you, whether arising in tort, contract or otherwise, and arising out of or in relation to or in connection with your access to or use of or inability to use this website.

Whilst we take every care to ensure that the standard of this website remains high and to maintain the continuity of it, we do not accept any ongoing obligation or responsibility to operate this website (or any particular part of it).

If any part of our terms and conditions is deemed to be unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of these conditions will not be affected.

These terms and conditions and your use of this website are governed exclusively by English law.

This does not affect your statutory rights as a consumer.

CENTRALPARKESTATES.CO.UK LIMITED. COMPANY No: 04716940. Registered Office: 4a Roman Road, London, E6 3RX